June 27, 2013

"Big Givers" Get Punished for Being Nonconformists, Baylor Research Shows

People punish generous group members by rejecting them socially -- even when the generosity benefits everyone -- because the "big givers" are nonconformists, according to a Baylor University study.

The study, published in the journal Social Science Research, showed that besides socially rejecting especially generous givers, others even "paid" to punish them through a points system.