August 26, 2013

Aloha, MINI: expressing the pure joy of living for 54 years.



Munich / Honolulu. Seven models here, six major islands there. Exemplary low-emissions engines on one hand, relentlessly fuming volcanos on the other. At first glance, the British car brand MINI and the Pacific island group of Hawaii appear to have nothing in common - yet both have a fun and quirky charm. MINI is to its worldwide fan community what Hawaii is to the USA: an expression of the pure joy of living. And they happen to celebrate an anniversary at almost exactly the same time: on August 21st 1959 Hawaii became the 50th US state, while the classic Mini was officially presented for the first time just five days later, on August 26th 1959.

The birth of the classic MINI 54 years ago saw the start of one of the automotive industry's most spectacular success stories. The small car created by legendary designer Alec Issigonis astounded everyone with its creative use of space that maximised room for passengers and luggage without compromising the Mini’s compact proportions. The classic Mini pioneered design principals which impacted generations of small cars, with a transverse mounted engine, front-wheel drive and wheels in all four corners remaining part of the MINI DNA today.