On his first visit to the Peugeot SA (UG) dealership in
Wuhan, China, Xu Zhongli spent hours asking questions and fiddling with cars.
Over the next month, he returned for another four marathon sessions and also
made several visits to a Citroen showroom. Neither dealer showed any signs of
impatience with him, Xu says.
“I needed time to look at the models and consider the
color,” said Xu, 41, a production supervisor, who finally settled on a 105,000
yuan ($17,000) silver Peugeot 308, his first car. “I had to negotiate the
price, too.”