August 28, 2013

Why Chinese Have Shiny Nails After Visiting the Showroom

On his first visit to the Peugeot SA (UG) dealership in Wuhan, China, Xu Zhongli spent hours asking questions and fiddling with cars. Over the next month, he returned for another four marathon sessions and also made several visits to a Citroen showroom. Neither dealer showed any signs of impatience with him, Xu says.

“I needed time to look at the models and consider the color,” said Xu, 41, a production supervisor, who finally settled on a 105,000 yuan ($17,000) silver Peugeot 308, his first car. “I had to negotiate the price, too.”