BMW will take the concept of driving pleasure to the next
level at this year’s IAA International Motor Show: Visitors to the show will be
able to experience the endless driving pleasure of the new BMW models on an
almost 300-metre-long track over three levels. In this way, BMW is putting a
new spin on the tradition it started in 2009 with its active driving concept
for shows. Visitors to the IAA enjoy impressive views of the new products from
every angle. The combination of motor show and event, international vehicle
premieres and unique stand architecture ensures that the BMW Group brand
presentation is a 360°, all-round experience for every IAA visitor.