Silverado becomes Official Truck of the Texas Longhorns, the
Texas Exes and Bevo
Chevrolet, the University of Texas Athletics program, IMG
College and the Ex-Students’ Association of the University of Texas (the Texas
Exes) announced a multi-year sponsorship agreement today, designating Silverado
as the Official Truck of the Texas Longhorns and of the Texas Exes. Silverado
also is now the Official Truck of Bevo, the Texas Longhorns’ live mascot.
“There is no more appropriate place to showcase the
stronger, smarter, more capable 2014 Silverado than in the heart of truck
country at Texas Longhorn sporting events,” said Chris Perry, vice president of
Chevrolet Marketing.