August 23, 2013

HYUNDAI-KIA AMERICA TECHNICAL CENTER, INC. PARTNERS WITH THE UNIVERSITY OF MICHIGAN ON ADVANCED DISTRACTED DRIVING AND POWERTRAIN PROJECTS


 2014 Cadenza

Partnership places University of Michigan graduate students and professors alongside Hyundai-Kia America Technical Center, Inc. engineers on two separate, advanced vehicle technology projects

* Driver brainwave study measures driver awareness and alertness in an effort to prevent “highway hypnosis,” an element of distracted driving
* Powertrain technology enhancements known as Lean Burn Combustion being developed in an effort to help improve fuel efficiency in Hyundai-Kia products