November 5, 2012

Consumer interest in electric vehicles waning a bit, Pike finds




Fascination with plug-in electric vehicles (EVs) has been softening for in the US in the past year, Pike Research found after once again surveying consumers about their interest level and concerns about the practicality of making such as purchase.

Interest in owning plug-in electric vehicles is down from last year's annual survey findings. Those in the "extremely" or "very" interested in purchasing category fell from 40 percent in 2011 to 36 percent in 2012. The survey reached 1,001 US residents and the questions were identical to those asked in 2011 and 2010.