March 27, 2013

How does innovation take hold in a community? Math modeling can provide clues




Mathematical models can be used to study the spread of technological innovations among individuals connected to each other by a network of peer-to-peer influences, such as in a physical community or neighborhood. One such model was introduced in a paper published yesterday in the SIAM Journal on Applied Dynamical Systems.

Authors N. J. McCullen, A. M. Rucklidge, C. S. E. Bale, T. J. Foxon, and W. F. Gale focus on one main application: The adoption of energy-efficient technologies in a population, and consequently, a means to control energy consumption. By using a network model for adoption of energy technologies and behaviors, the model helps evaluate the potential for using networks in a physical community to shape energy policy.