March 18, 2013

Mahindra launches electric car, e2o

Mahindra and Mahindra, on Monday, launched its all-electric four-seater passenger car, the e2o, with price starting at Rs.5.96 lakh.

The car is developed by Mahindra Reva Electric Vehicles (formerly Reva Electric Car Company), and will replace its predecessor Reva, India’s first electric car.

“The launch of the Mahindra e2o marks an important milestone for the Mahindra Group…this is not just about selling a car, it is about telling people to change their lifestyle. We are working at creating an ecosystem that includes mobility solutions along with other environment-friendly innovations,” Mahindra Group Chairman Anand Mahindra told reporters here.

The group also plans to extend the electric mobility technology to its two-wheelers.