Some people are more creative than others and are literally
bubbling with ideas, while others rarely or never show signs of creativity.
What should we look for when searching for creative people?
Creativity can quite simply be defined as the capacity to
come up with new ideas to serve a purpose.
Creativity is thus one of the most important sources of
renewal. Creativity contributes to innovation and improvements in working life,
commerce and industry.
No wonder employers want creative employees in areas where
it is essential to come up with proposals for new products and services, and
new ways of doing things.
Seven creativity characteristics:
In his study Martinsen identifies seven paramount
personality traits that characterise creative people: