June 21, 2012

Online Dating Eye Tracking Study Reveals That Men Look, Women Read

(June 21, 2012)  Tobii Technology, the global market leader in eye tracking and interactive gaze technology, in partnership with AnswerLab, a leading user experience research firm that supports many of the world's top brands, unveiled today the results of an eye tracking study showing that men spend 65 percent more time reviewing photos in online dating profiles than women do. Alternatively, women spend 50 percent more time than men reading profile information about their prospective partner's background and interests.