Mobile Data
Challenge 2012: Unlocking the secrets of smartphone data
Predictions
(June 24, 2012) An
important aspect of the MDC, says Juha, was using the data for predictive
purposes.
“If the
device is going to know in advance what the user is going to do next, then the
phone can recommend something that you might need next or it can give you some
options, which are most likely highly relevant for you,” he says.
This
predictive capability was key to one of the winning MDC papers, Interdependence
and Predictability of Human Mobility and Social Interactions, announced at the
Pervasive Conference in Newcastle, UK, yesterday.
This paper,
from the University of Birmingham, found that you could improve the predictive
accuracy of where someone was going next if you also looked at the mobility
information of his or her social group.