Instead of a
straight line between the beginning and the end, some ideas can escalate,
some can be
split into two new concepts, and others can be terminated quickly.
Photo:
ThinkStock.
(November 23, 2015) The
traditional way of running a project with a beginning and an end will soon be
history. The scientists have a smarter solution.
Digital services like payment systems and notification
services need to be developed quickly if they’re to get onto the market before
they’re outdated.
“Previously, companies needed 18 months to deliver new
ideas. Now they have to do it in nine months, and soon they’ll have to manage
it in four. This means that it has now become essential to call a halt to
non-viable project ideas”, say SINTEF researchers Nils Brede Moe and Eva Seim.
Help for Norwegian
companies
The new concept regarding innovation and project execution
comes from the USA. But the Norwegian government has also said that we need to
rethink how we approach innovation – and that input must come from the people
involved. SINTEF researchers have translated American ideas into a Norwegian
context, and already have some thoughts about how these ideas can be applied in
Norwegian companies.
The reason behind this is that the big Norwegian digital services
companies are currently facing extra challenges. Apple, Google and Facebook
have suddenly appeared as aggressive competitors to DNB, Telenor, Storebrand
and the Sparebank Group. Apple is competing with the banks to deliver payment
systems such as Apple Pay. Facebook wants to make it possible to send money
through Messenger, and Google is looking into selling insurance. Services like
e-SIM and WhatzApp are challenging the telecom industry.